Queen and Adam Lambert have joined the VR craze.
The group has announced that they have teamed up with Universal Music Group to release a live concert virtual reality experience.
The band and Lambert announced the news via a 30-second trailer. The reveal was set to coincide with their upcoming shows at the Hollywood Bowl.
The VR experience is titled VR The Champions, and puts you right into the concert experience, through a performance filmed in Barcelona last May. It is presented in full 360° through VRTGO – Universal Music Group’s virtual reality platform.
A statement reads: “The immersive video offers front row access to the ultimate on-stage experience with the band. With ‘flying’ 3D and 360° video, the viewer virtually hovers above the audience and even flies among the band members themselves, as they perform on the grand stage of Barcelona’s Palau Sant Jordi.”
The VR project is the brainchild of Queen guitarist Brian May. “This is the fulfillment of a dream. Through this unique virtual reality creation, fans around the world will for the first time be able to experience the excitement and energy of a Queen show in their own homes.”
May added, “Many of you have seen VR – but not VR like this!”
VR The Champions will be available for $9.99/€10.99/£9.99 on VRTGO – a VR platform available for iPhone, Android and all major VR platforms and accessible through most web browsers.
It can also be watched through May’s very own OWL VR kit which is available to purchase through The London Stereoscopic Company.