ALTOONA — Mahaska County Conservation is thrilled to announce its recognition at the 2025 Iowa Tourism Conference, held on March 12-13 at Prairie Meadows in Altoona. The organization was honored with one of only eight prestigious “You Rock” Geode Awards for its outstanding “Home Away from Home” tourism video.
The Iowa Tourism Conference brought together industry professionals, leaders, and advocates to celebrate and strengthen the state’s tourism landscape. The event featured engaging sessions, networking opportunities, and awards that highlighted the innovative marketing strategies shaping Iowa’s reputation as a must-visit destination.
The award-winning “Home Away from Home” video, produced in summer 2024, has made an extraordinary impact, reaching audiences in 49 states in just a few weeks. The video showcases the breathtaking beauty of Mahaska County’s parks, scenic trails, and peaceful outdoor spaces, reinforcing the county as a premier destination for adventure, relaxation, and exploration.
Lora Friest, Iowa Tourism Liaison for Eastern Iowa, praised the project during the award presentation: “This project not only inspired Mahaska County partners to expand their tourism efforts in the coming years, but it also motivated county conservation professionals across the state, positioning Mahaska County Conservation Board as a leader in tourism marketing and video production.”
Max Leonida, producer of the video and founder of Astarox Production, emphasized the personal significance of the project:
“This is a homegrown commercial. This is my home now, and this project became a way to showcase the beauty of Mahaska County. It wasn’t just a commercial—it’s a story that highlights local talent and the spirit of this incredible place.”
Mahaska County Conservation Executive Director Chris Clingan expressed gratitude for the recognition: “Thank you to the Iowa Tourism Office for honoring the dedication and hard work behind this project. This was a true community effort, and we hope this video inspires many visitors to experience all that Mahaska County has to offer.”
This award marks a significant milestone for Mahaska County Conservation, further establishing it as a leader in tourism promotion. With a commitment to creative storytelling and strategic outreach, the
organization continues to highlight the county’s natural beauty and welcoming spirit, inviting visitors from near and far to discover their own “Home Away from Home.”
