26 years after KISS‘ critically panned album Music From The Elder was released, a music video has surfaced from the ashes. The alternate video for the song “I (Believe in Me) was uncovered by a KISS fan podcast, Kiss My Boots, where they manage to track down a version from an old video cassette.
There were two versions of the promotional video shot back in 1981, though fans had only seen one based around a standard stage set. But the lost edition, directed by Bruce Gowers, features a “Fortress of Solitude” set and more interaction with the studio audience.
“This one was filmed over a Halloween weekend in New York City,” notes Kiss My Boots. The hosts point out that stills had appeared in the 2002 book Kiss: The Early Years, which was written by Gene Simmons and Paul Stanley, but that the video had never been seen.
Simmons had conceived the album as a soundtrack to a movie that was never made. The resulting LP – with the song order changed, so the already convoluted story was even more difficult to follow – was seen by many as a flawed concept. “We were convinced we were making our Sgt. Pepper,” Simmons told TeamRock last year: “When the album came out, we were embarrassed.”