The Rolling Stones have partnered with Keurig to launch a limited-edition “Start Me Up” iced coffee kit.

Featuring an iced coffee-inspired twist on the band’s iconic logo, the “Start Me Up” iced coffee kit includes a custom-designed K-Iced Brewer, matching tumbler, and curated “Start Me Up” K-Cup Pod coffee blend, co-created with the Rolling Stones.

The kit also contains a branded Spotify playlist, hand-picked by the rock band.

“We’re thrilled to be branching into the iced coffee space with Keurig,” said the Rolling Stones. “We’ve collaborated to bring this limited-edition product to life and give fans a new way to fuel their day.”

“Whether you’re a routine iced coffee drinker, a long-time Rolling Stones fan, or want to simply amplify your coffee drinking habits, we invite consumers to infuse a little rock and roll energy into their iced coffee experience,” said Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper.

The Iced Coffee Kit is available to purchase at Keurig.com for $139.99.

Source: RTT Music News