The Greater Ottumwa Convention and Visitors Bureau has a new name and a new message. The CVB is rebranding itself as Meet Ottumwa, with the slogan “Where Iowa Meets the World.” Meet Ottumwa executive director Andrew Wartenberg tells the No Coast Network about the new image.
“A lot of convention and visitor bureaus now, in their title they have a call to action. Instead of just Greater Ottumwa Convention and Visitors Bureau… something like discover, visit, something like that. But there’s so many of them around that we thought, we wanted people to know this is where you bring your group, this is where you bring your sporting event, this is where you bring your wedding.”
Wartenberg adds the new name also says that Ottumwa isn’t striving to be a destination, but is one.